Personalization at Your Fingertips!

With our HP 6K Digital Label Press, we can produce fully personalized labels, whether in long or short runs. But “personalization” is not a one-size-fits-all approach. At Wise, we offer a variety of approaches to meet a range of marketing needs:

One-Off Personalization

With our HP 6K Digital Label Press, we can produce truly “personalized” labels in runs as short as one. If customers want to allow their buyers to “create their own” products, complete with labels printed with their names, faces, or unique designs, we can do that. If one of your corporate customers wants to create gift boxes with labels personalized to each attendee at a conference or seminar, we can do that, too. With one-off personalization, there are many creative options!

Randomized Production

With randomization, each label is unique, creating an eye-popping display on the retail shelf. Wise offers two types of randomized production using specialized software on our HP 6K Digital Label Press:

  • HP Mosaic: With Mosaic, we start with a single base design (the more colorful and complex the better). Mosaic then rotates, scales, and transposes different sections of that design to create an infinite number of variations.
  • HP Collage: With HP Collage, we follow the same process, just starting with individual elements rather than a base design. You choose the elements you want (images, graphics, snippets of text) and the software rotates, scales, and transposes them to create an infinite number of variations.

Whether using HP Mosaic or HP Collage, the result is the same: a powerful, eye-catching retail display that allows shoppers to pick the product with the label that most speaks to them.

Hyper-Customization

With hyper-customization, the runs can be so short and customized that they truly feel personal. Or there can be so many individual iterations that it might appear to the buyer that each is unique. Good examples are soda cans with different first names on them or a series of short-run beer cans each featuring a different college football team.

Prototyping/Samples/Test Runs

If your customers manufacture products, the ability to create samples and protypes is critical. Designs that look perfect in a flat proof or die line may look very different once applied to the substrate. Likewise, a product that seems to be a sure win might flounder once it actually hits the marketplace. Prototypes and short test runs are critical to successful product launches, and with our HP 6K Digital Label Press, they are a breeze to create.