Capitalizing on Runs of One
With our HP 6K Digital Label Press, we can produce truly personalized labels in runs as short as one. If customers want to allow their buyers to “create their own” products, complete with labels printed with their names, faces, or unique designs, we can do that. If a corporate customer wants to create gift boxes with labels personalized to each attendee at a conference or seminar, we can do that, too. With one-off personalization, the creative options are limitless.
Let’s look at three examples of when one-off personalization could be a game-changer for your customers.
1. Employee Recognition and Appreciation
Encourage customers to set up programs to celebrate employees’ upcoming work anniversaries or achievement of significant milestones. Examples include personalized bottles of wine or gourmet food items with personalized labels featuring the employee’s name, the milestone achieved, and a message of appreciation. This personalized touch not only makes employees feel valued but also reinforces a positive company culture.
Here’s why this matters to the bottom line:
- Companies with employee recognition programs have a 31% lower voluntary turnover rate than companies without such programs. (The Aberdeen Group)
- More than eight in ten (85%) companies with recognition programs see a positive impact on employee engagement. (World at Work)
- More than eight in ten (84%) employees feel more motivated when they receive recognition at work. (Incentive Research Foundation)
Invest in your employees and they will invest in you!
2. Client and Partner Engagement
Your customers can use one-off personalization to commemorate long-standing partnerships or to celebrate special anniversaries by sending personalized gifts to key clients and partners. For instance, a box of high-end chocolates or a premium coffee blend can be adorned with a personalized label featuring the client’s or partner’s name, the occasion being celebrated, and a thank-you message. This gesture can help strengthen business relationships and show appreciation for their continued support.
3. Marketing Campaigns and Promotions
As part of a product launch or a special promotional event, corporations can create limited-edition, personalized gift sets for influencers, media, or loyal customers. For instance, a luxury skincare brand launching a new product might send a personalized gift box with custom labels on each product, including the recipient’s name and a tailored message. This personalized approach can generate buzz, encourage social media sharing, and create a memorable brand experience.