Direct mail lives! [Video]

As a print service provider, you deliver valuable and powerful marketing solutions to your clients. Direct mail, which often uses pre-printed business forms, is one of these offerings, and it’s still relevant, even in an age when digital communications have become the default.

Your clients can convey a huge range of messages through direct mail. Some of the most effective campaigns involve appealing to recipients’ emotions and telling relatable customer stories.

Direct mail goes right into consumers’ homes, giving companies an unparalleled ability to relate information on a personal level.

A great piece of mail looks compelling from the moment recipients open the mailbox, and keeps their attention through great imagery and relevant info.

You can help clients launch these kinds of campaigns, which makes you a valuable partner.

Check back soon for more print industry dispatches.