Web-to-print’s continuing importance [Video]

Welcome back to the Wise Business Forms blog, bringing you insights and updates about the printing and industry.

Over the past few years, web-to-print portals have remained at the forefront of the print service provider customer experience.

Print businesses of all sizes can make use of self-service features to keep customers happy and open streams of revenue that don't rely on direct contact from the sales team.

Of course, poor implementation of these features could turn customers away – so it's important to focus on user-friendliness.

When a web-to-print page matches up well with a print service provider's other online assets, it becomes a seamless and valuable extension of the business. Today's self-directed and independent buyers will be looking for this kind of feature.

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