Did you know that one of the fastest growing markets is home services? During the pandemic, when people were cooped up at home, this market exploded. Unable to travel, attend events, or even go out to eat, consumers turned their focus homeward. Interior remodeling, landscaping, electrical, pools and hot tubs . . . anything related to the upkeep and maintenance of residential homes saw marked growth.
This is a trend that hasn’t stopped. Even today, consumers remain on a roll. Home services continues to be a strong, expanding market, with homeowners investing in everything from landscaping to renovation to pest control.
Just look at some of the statistics for this market:
- 65% of people in the United States are homeowners. That a whopping number of homes that need to be maintained.
- The U.S. home services market size is valued at $105.55 billion in 2018 and projected to reach $1219.07 billion by 2026.
- This is a projected growth of CAGR of 35.81% from 2019 to 2026.
- Supporting this market are 5 million home services businesses for distributors to call on.
Many of home services businesses are small shops. Owners and managers must take on a variety of roles, and they benefit from the help of distributors who can offer them guidance when making decisions, as well as streamline their purchasing process. This allows them to dedicate more time and resources towards running their businesses.
Markets to Sell Into
What are some of the target markets you can sell into?
- Lawn Care and Landscaping Services
- Appliance Repair Services
- Plumbing/Drain Cleaning Services
- Home Moving Services
- Pest Control Services
- Snow Removal Services
- Handyman Services
- Fuel Service Providers
- Pool Cleaning Services
- HVAC Service Providers
- Interior & Exterior Home Painting Services
- Mobile Pet Services
- Carpet Cleaning Services
For more ideas, download our sell sheet.
Applications to Sell
Home services contractors need reliable label solutions to organize their administrative tasks; identify tools, service equipment, and other assets; and organize and track items in their storage areas.
Here are some of the key applications you can sell into this market:
- Moving Labels
- Asset Labels
- Office Labels
- Tools and Equipment Labels
- Warehouse and Shelving Labels
- Call for Service Labels
- “Company Brand / Logo” Labels
- “We Missed You” Door Hangers
Moving labels, door hangers, and company brand/logo labels can be printed in one-, two-, or four-color, making these businesses look more professional and improve their branding.
Asset tags and labels for tools and storage areas are not “off the rack” solutions. Due to environmental conditions and durability requirements, these businesses often require custom label solutions. (For more on durable goods labels and what makes them so profitable and sticky, see our post “Be the Super Hero with Durable Goods Labels.”)
Decision-Makers to Call On
Who do you sell to?
- Owners
- General Managers
- Office Managers
- Warehouse Managers
- Transportation Managers
- Service Department Managers
Because many home services businesses are small, often sole proprietorships, distributors can be a tremendous resource for simplifying their purchasing, not just for home services labels, but for forms, as well as any of the other products you might be selling. The more they can consolidate their purchasing with a single vendor, the more this frees up their time to run their businesses.
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Did you know that nearly 20% of small business owners work 60 hours per week? Two-thirds work between 40–60 hours. Since time is money, the more time your customers save, the more money they can make. Encourage your customers to save time this year by consolidating their purchasing with you. The less time they spend ordering, the more time they can spend running other aspects of their businesses.
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At Wise, we provide the highest quality and best customized home services label solutions anywhere. Contact us to find out how we can help your company gain new business in the home services market.
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