Use ChatGPT to Make Cold Calls More Easily

You’re a great distributor who builds relationships and has a loyal clientele. What you aren’t is a writer. Writing cold call sales letters and emails just isn’t your thing, yet you know that if you could only get in the door, you could close the deal. Why not try an AI writing assistant like ChatGPT? AI writing assistants generally won’t get it perfect the first time, but they can give you a head start. Then you can tweak the details later.

What might that look like? Here’s a writing prompt for ChatGPT that we tried ourselves:

“I am a distributor who sells everything from printed business forms to automotive labels to office supplies. Write me a sales letter to an automotive dealership explaining why working with a print distributor can save them time and money so they can focus on what they do best – running their business. Give details.”

Here is what ChatGPT came up with:

Dear [Automotive Dealership],

As a busy automotive dealership, you understand how important it is to focus on what you do best – running your business. That’s why I wanted to take a moment to introduce myself and my print distribution services that can help save you time and money while ensuring that your business runs smoothly.

My name is [Your Name], and I specialize in providing a wide range of products that are tailored to meet the needs of automotive dealerships just like yours. From printed business forms to automotive labels to office supplies, I can help you streamline your operations and simplify your purchasing process.

Here are just a few reasons how partnering with me can benefit your dealership:

Cost savings: As a print distributor, I have access to volume discounts that are not available to individual businesses. This means that I can offer you competitive pricing on all of your printing and office supply needs.

Time savings: By working with me, you can save time by consolidating all of your printing and office supply needs into one vendor. You don’t have to spend time shopping around for the best deals or coordinating with multiple vendors.

Quality products: I only work with reputable suppliers who provide high-quality products designed to meet the specific needs of automotive dealerships. You can be confident that you are getting the best products for your business.

Personalized service: I take pride in providing personalized service to all of my clients. I will work closely with you to understand your unique needs and develop a customized solution that meets your specific requirements.

Overall, I would love to partner with you to help you save time and money while ensuring that your dealership runs smoothly. I would love the opportunity to discuss your printing and office supply needs in more detail and show you how I can help.

Thank you for your consideration, and I look forward to hearing from you soon.

Sincerely,

[Your Name]

Even if you aren’t a writer, this gives you a great start. Now you can tweak the details to suit your business case. You might add specific examples (“Working with me, one dealership saved $10,000 per year by single-sourcing all of their office supplies.”) You might end the letter with an invitation to set up a personal meeting so you can meet in person and show them samples. Or you could leave the letter just as it is and fill in the blanks.

AI offers tremendous promise in the B2B environment to support sales and marketing efforts at many levels. Not just with sales letters, but with email newsletters, website copy, social media posts, and more. The more detailed instructions you can provide ChatGPT, the closer it will get to giving you something you can use right out of the gate.

Don’t let a lack of writing skills hold you back from approaching new prospects with confidence. ChatGPT is free. See what it can do for you!

Want help using ChatGPT to write marketing copy? If you are a Wise customer, contact Wise Marketing at .