Wise Commits to the Future of Digital Label Printing with New HP 6K Digital Label Press

Here at Wise, we are incredibly excited to announce the installation of our new HP 6K Digital Label Press. This press is one of the most technologically sophisticated label presses in the world, and we are thrilled to offer its immense capabilities to our customers.

Among the capabilities of the new press:

• High-resolution
• Up to 7 colors, including PANTONE colors
• No minimums
• Sequential numbering and barcodes
• Short and ultra-short runs
• Prototypes

The Future of the Label Industry

This press is truly the future of the label industry. With the new capabilities it brings to our production floor, our distributor customers now have the ability to produce virtually any label or packaging application—from pressure-sensitive labels to sleeves and wraparounds—in brilliant four-color. Plus, you can produce them in runs as short as one.

The ability to produce any type of label — prime, industrial, or security — in short runs, with sequential numbering and barcoding, helps you stay current with changes in the label industry. Product lines are being broken down into more and more SKUs as manufacturers seek to meet increasingly diverse customer needs.

You don’t just buy coffee.  You buy one of 15 different flavors and roasts. You can choose from traditional, decaf, or organic.  You don’t just purchase a lawnmower. You choose from a variety of engine sizes, cutting widths, and electric, gas, or hybrid.

New Applications, New Markets

Put simply, our purchase of the HP 6K Digital Label Press means that you have the opportunity to produce new applications and enter new markets, increasing your business! Serve growing markets such as durable labels, health and beauty, and natural and organic products (including cannabis) where the number of SKUs is exploding. Use our expanded sequential numbering and barcoding capabilities to help your customers improve their inventory management, asset tracking, and quality control.

Initially, we expect our customers to “pick the low-hanging fruit” offered by this press — short runs and sequential numbering and barcoding for labeling jobs they are already doing. But gradually, as distributors learn the full spectrum of creative possibilities offered by this press, we expect them to get really excited and creative around new applications and markets they may not have tackled before.

In the words of Will Prettyman, General Manager for our Anderson, SC labels plant: “The word ‘game-changer’ is often overused, but in this case, that’s exactly what this press is!”

Want to learn more about short-run labels? Check out our blog post, “Finding New Revenue with Short-Run Labels.”