Make Gratitude Key to Your Long-Term Business Success

As we prepare for the joy and festivities of the Thanksgiving holiday, let’s consider that cultivating an “attitude of gratitude” shouldn’t end when the turkey runs out. Expressing appreciation and making the effort to say “thank you” is a posture we can maintain throughout the entire year. That includes with our customers. Reaching out with a phone call or a personal note can significantly strengthen professional relationships and create new opportunities well beyond Thanksgiving.

Here are five compelling reasons to integrate gratitude into our daily professional interactions.

1. Power of phone calls

In today’s digital age, the simple act of making a phone call can leave a lasting impression. Research indicates that only a small percentage of salespeople utilize phone calls as part of their outreach strategies. By choosing to pick up the phone instead of sending an email, you may stand out as the only salesperson who does so.

Many sales professionals hesitate to call, fearing that their clients might be too busy. However, when a customer is ready to make a purchase, who will they remember first? The vendor who sent an email or the one who took the time to call? Phone calls are becoming increasingly rare, making your efforts memorable, even if you end up leaving a message.

Whenever possible, prioritize phone calls over texts or emails, especially when building new accounts or nurturing important relationships. The impact can be greater than you might expect.

2. Strengthening Relationships

People prefer to engage with other people rather than faceless companies. Building strong relationships is crucial. When you reach out in a personal and sincere manner, it shows that you value the people behind the business. Handwritten notes can be particularly effective. The excitement of receiving a physical letter in the mail is something clients appreciate. Studies have shown that tangible communications foster stronger emotional connections compared to digital messages.

3. Discovering New Opportunities

Gratitude isn’t just about reflecting on past successes; it involves looking ahead for future possibilities. A thoughtful thank-you call can lead to discussions about upcoming projects and collaborations. Clients are more inclined to share their insights and future needs when they feel recognized and valued. Engaging in longer conversations can reveal previously unnoticed opportunities.

4. Fostering a Culture of Appreciation

The holiday season is an ideal time to promote a culture of appreciation within your organization. Encourage your team to express gratitude to everyone they work with—clients, suppliers, and colleagues alike. Consider launching a thank-you initiative, allowing team members to nominate clients or coworkers for special recognition or gifts.

5. Gratitude as a Business Strategy

Expressing gratitude is more than just a nice gesture; it’s a strategic business approach. Clients who feel appreciated are more likely to return and advocate for your business. Research shows that a mere 5% increase in customer retention can significantly boost profits. Similarly, employees who feel valued are less likely to churn.

As we move into the holiday season and beyond, let’s remember to express our appreciation for those who contribute to our success. Be sincere, be thankful, and watch how gratitude enhances every facet of your business—not just during the holidays, but throughout the entire year.