fbpx

Sales & Marketing Tips

Use ChatGPT to Make Cold Calls More Easily

You’re a great distributor who builds relationships and has a loyal clientele. What you aren’t is a writer. Writing cold call sales letters and emails just isn’t your thing, yet you know that if you could only get in the door, you could close the deal. Why not try an AI writing assistant like ChatGPT? [...]

By |2024-01-17T15:07:36+00:00May 25th, 2023|Forms, Labels, Sales & Marketing Tips|Comments Off on Use ChatGPT to Make Cold Calls More Easily

What Is Greenwashing? Why Should You Fight It?

You’ve seen it — the claims printed on your bills, invoices, and envelopes asking you to “go green” by going paperless. But are these claims true? Does going paperless really help the environment?

By |2023-04-19T14:36:56+00:00May 2nd, 2023|Direct Mail, Paper, Sales & Marketing Tips, Today's Business News|Comments Off on What Is Greenwashing? Why Should You Fight It?

3 Ways to Save Time, Money, and Keep Your Jobs on Track

When you place an order, you want things to go smoothly, with no hiccups along the way. We checked in with one of our Customer Service Managers, Christie Reynolds, CSM for the Anderson, SC label plant, to see where common oversights can cause things to go awry.

By |2024-01-17T15:06:13+00:00April 12th, 2023|Forms, Labels, Sales & Marketing Tips|Comments Off on 3 Ways to Save Time, Money, and Keep Your Jobs on Track

Use QR Codes to Deepen Relationships with Your Customers

Have you noticed? QR codes are everywhere. These highly recognizable squares of coded blocks are designed to link physical products to digital content. By adding them to products such as prime labels, durable goods labels, and business forms, you give your clients the opportunity to better serve their customers and market their products.

By |2024-01-17T15:08:29+00:00April 8th, 2023|Forms, Labels, Sales & Marketing Tips|Comments Off on Use QR Codes to Deepen Relationships with Your Customers

7 Reasons to Sell Highly Repeatable Jobs Like Industrial Labels and Forms

Why should you build your business on highly repeatable products like industrial labels and forms? Because they provide predictable revenue, higher customer retention, higher profitability, increased customer lifetime value, more stable cash flow, and higher valuations.

By |2023-07-10T16:34:44+00:00March 22nd, 2023|Durable Goods, Forms, Labels, Sales & Marketing Tips|Comments Off on 7 Reasons to Sell Highly Repeatable Jobs Like Industrial Labels and Forms

Welcome to 2023! We Want to Hear from You!

It’s a brand new year, and Wise wants your feedback. How can we help this coming year? What types of content is most helpful to you? What content is not? Fill out this survey and help us provide you with even better resources this coming year.

By |2023-01-31T12:59:53+00:00January 3rd, 2023|Sales & Marketing Tips|Comments Off on Welcome to 2023! We Want to Hear from You!

What’s Behind the Paper Shortage?

What is behind the paper shortage? Whether it's for business forms, labels, or invoices and statements, paper is in short supply. Customers are demanding an explanation. What can you tell them?

By |2023-01-31T13:02:11+00:00November 29th, 2022|Paper, Sales & Marketing Tips, Today's Business News|Comments Off on What’s Behind the Paper Shortage?

Barcode Labels: The Ubiquitous Sale

Nearly every customer needs barcode labels, whether for identification, pricing, or inventory. But not all barcode labels are the same. If you’re new to selling these products, there are some basics you’ll need to know.

By |2023-01-31T13:03:30+00:00November 8th, 2022|Barcode Labels, Sales & Marketing Tips|Comments Off on Barcode Labels: The Ubiquitous Sale

Studies Show: Our Brains Respond Differently to Paper

In today's digital age, many people are obsessed with consuming media on screens. Thanks to neuroscience, there is increasing evidence that paper still holds a unique persuasive power over the human brain in ways that digital media simply can't match.

By |2023-01-31T13:04:13+00:00November 1st, 2022|Paper, Sales & Marketing Tips|Comments Off on Studies Show: Our Brains Respond Differently to Paper

Two Labeling Solutions for Returnable Totes

When you are moving products in large plastic bins or totes, you need to label those bins clearly so everyone knows where they are going and what’s in them. It is very difficult to affix labels to totes, however, so the label adhesive needs to be extremely aggressive. What happens when those totes need to be repurposed? Here are two great solutions.

By |2023-01-31T13:05:39+00:00October 4th, 2022|Case Studies, Educational Videos, Resources, Sales & Marketing Tips|Comments Off on Two Labeling Solutions for Returnable Totes
Go to Top