Unleash the Power of Randomized Production

How are your customers standing out in a crowded marketplace? When retail shelves are packed, will their products be the ones that jump out?  With labels created using HP Mosaic and HP Collage, the answer will be yes!

HP Mosaic and HP Collage, revolutionary design software programs used by Wise, leverage the power of variable data printing (VDP) to create dynamic and personalized labels with incredible stopping power on the retail shelf. Whether your customers are large national brands or local mom-and-pop shops, you can help them create differentiation in a crowded marketplace.

How HP Mosaic Works

HP Mosaic starts with what is called “seed art,” or the base design from which the labels are created. From there, it generates countless variations of that design using predefined rules and elements.

Seed art can reflect any design style:

  • Eye-popping color
  • Vintage
  • Black-and-white
  • Artistic
  • Graphic styles

You work with your customers to choose the design they want replicated, and our HP Mosaic software does the rest. No designer required!

How HP Collage Works

Instead of starting with a single file, HP Collage starts with what is called “seed elements” instead. Examples include different images, graphics, and snippets of text. The software takes these elements and rotates, scales, and  transposes them to generate countless variations. Imagine an entire limited-edition label run based on seed files of different concert images, song lyrics, and merch from a featured artist.

You work with your customers to choose the seed elements they want to use, and our HP Collage software does the rest.

Benefits of Randomized Production

One of the key benefits of randomized production is its ability to drive engagement and brand loyalty. By creating truly one-of-a-kind labels that blow away their competition, your customers can create a stronger connection with their consumers, leading to increased loyalty and repeat business.


Image source: Coca-Cola

Powerful Software, Powerful Results

Does it work? You bet! Who doesn’t remember the powerful “Share a Coke” campaign in which Coca-Cola used HP Mosaic to print millions of bottles of Coke, each one unique? The campaign was designed to make customers feel special — and it worked!

The campaign resulted in the following:

  • 2.1% increase in sales
  • 3% increase in brand preference
  • 2% increase in purchase intent
  • Lots of viral buzz

But you don’t need to be Coca-Cola to bring this power to your customers.

Talk to us about using HP Mosaic to create one-of-a-kind labels for your customers and helping them achieve outstanding results!