Prime labels play a crucial role in attracting consumer attention, communicating product information, and creating a visually appealing packaging design. They are often customized to match the brand’s identity and enhance the overall aesthetic appeal of the product.

Prime labels serve as a key marketing tool to differentiate products on store shelves and influence consumer purchasing decisions. It’s critical to choose a vendor that prints to the highest quality production standards to give your customers a competitive edge.

Wise offers a wealth of experience in the prime label market. We cater to sectors including food and beverage, retail packaging, and frozen and shrink-wrapped foods. We also proudly serve the quick-serve industry, offering labels for “to go” bags, wrappers, and retail containers.

We offer the highest quality production capabilities and finishes for the prime label market. These include:

• Four-color process
• Up to 10 spot colors
• Gloss, semi-gloss, and matte varnish finishes
• UV lamination for extra durability
• Raised UV varnish capabilities for that tactile, 3D feel.

Need short-run prime labels? No problem! With our new HP Digital Label Press, we can print runs as short as one!